Question 1

What is Tenzu and who is it designed for?

Accepted Answer

Tenzu is an AI-powered Meta (Facebook & Instagram) ad management and autopilot platform built specifically for African SMEs, direct-to-consumer vendors, e-commerce sellers, and agencies. We make it effortless to create high-converting ad visuals, generate persuasive ad copy, launch targeted campaigns in 2 minutes, and accurately track real sales on WhatsApp and websites without needing a marketing agency.

Question 2

Do I need marketing or technical experience to use Tenzu?

Accepted Answer

Not at all. Tenzu replaces complicated Meta Ads Manager screens with a guided, conversational experience. You simply describe what you're selling or upload a photo, and our AI constructs your target audience, writes your ad copy, sets optimal bidding, and launches your campaign with 1 click.

Question 3

Can I use Tenzu on my mobile phone?

Accepted Answer

Yes! Tenzu is built mobile-first. You can create images, launch campaigns, track live ROI, and record sales directly from Safari, Chrome, or any mobile browser on your smartphone without downloading a separate app store app.

Question 4

How does the 7-day free trial work? Do I need a card?

Accepted Answer

Every new user gets a full 7-day free trial with 50 complimentary AI Credits and access to all core features. No debit card, credit card, or payment details are required to sign up and start launching campaigns.

Question 5

Does Tenzu support businesses across different African countries?

Accepted Answer

Yes. Tenzu is built for African commerce and supports 9 core markets at launch: Nigeria (NGN), South Africa (ZAR), Ghana (GHS), Kenya (KES), Uganda (UGX), Tanzania (TZS), Rwanda (RWF), Cameroon (XAF), and Senegal (XOF). All pricing, metrics, and sales are shown in your local currency.

Question 6

How do I launch an ad in under 2 minutes with AI?

Accepted Answer

You can launch an ad in 3 simple steps: (1) Describe your product or paste your website URL, (2) Tenzu AI automatically writes 3 high-converting ad variations and builds your localized target audience, and (3) Choose your daily budget in your local currency and tap 'Launch'. Tenzu handles all Meta Ads API configurations automatically.

Question 7

How does 'Create from Website URL' work?

Accepted Answer

When you paste your website or product URL, Tenzu's engine scans your webpage, extracts your product title, price, brand voice, and hero imagery, and transforms them into ready-to-launch ad copy, localized target audiences, and creative visuals.

Question 8

What audience targeting capabilities are available?

Accepted Answer

Tenzu supports precision geographic targeting (cities, states, or nationwide broad), age and gender splits, language targeting (the languages Meta supports in your country, e.g. English, French, Swahili or Afrikaans), income proxies (premium device users, high-value payment methods), life events, and exclusion audiences to avoid wasting money on non-buyers.

Question 9

Can I run ads that send customers directly to WhatsApp?

Accepted Answer

Yes! Over 56% of our sellers use WhatsApp as their primary sales channel. Tenzu creates WhatsApp click-to-chat ads wrapped in smart attribution links so you know exactly which ad brought each customer inquiry into your WhatsApp chat.

Question 10

What campaign objectives does Tenzu support on Meta?

Accepted Answer

Tenzu natively supports OUTCOME_TRAFFIC (website clicks and WhatsApp messaging), OUTCOME_ENGAGEMENT (direct WhatsApp conversation starters), OUTCOME_LEADS (instant lead generation forms), and OUTCOME_APP_PROMOTION (mobile app install campaigns).

Question 11

What is the AI Creative Studio and how does it work?

Accepted Answer

The AI Creative Studio lets you generate professional e-commerce product photos, social media ad graphics, and lifestyle model shots without hiring a photographer, rent a studio, or hiring graphic designers. Powered by a choice of state-of-the-art image models and specialized image pipelines, you can transform simple phone photos into studio-grade advertising visuals.

Question 12

How does 'Template Mode' work with my product photos?

Accepted Answer

With Template Mode, you select a proven, high-converting ad layout from our curated catalog and upload your product photo. Tenzu automatically extracts your product, removes the background, harmonizes lighting and shadows to match the template, and produces a finished ad creative tailored to your brand.

Question 13

What are AI Credits and what actions consume them?

Accepted Answer

AI Credits power AI image generation and creative redesigns (5 credits per generated image). Ad copy generation, headline writing, audience targeting suggestions, campaign launching, automated optimization, and sales tracking are 100% free and consume 0 AI credits.

Question 14

What happens if I run out of monthly AI Credits?

Accepted Answer

If your monthly credit allowance runs out, all campaign management, autopilot monitoring, copy generation, and sales tracking tools continue to function without interruption. You can purchase additional credit top-up packs anytime in your local currency, and top-up credits never expire.

Question 15

Do unused AI Credits roll over each month?

Accepted Answer

Monthly plan credits refresh on your billing cycle. Any additional credit top-up packs you purchase never expire and roll over indefinitely as long as you have an active account.

Question 16

How does Tenzu AI Autopilot monitor and improve my ads?

Accepted Answer

Tenzu AI Autopilot monitors your active Meta campaigns 24 hours a day, 7 days a week. It analyzes key metrics such as Cost-per-Chat, Click-Through-Rate (CTR), Frequency, and Return on Ad Spend (ROAS) to flag underperforming ads, prevent wasted budget, and recommend high-impact adjustments.

Question 17

What is Momentum Tracking and 'Quiet Ad' detection?

Accepted Answer

Momentum Tracking is an early warning system that catches stalled ads before they drain your budget. It detects scenarios like: (1) Click Droughts (no clicks in 72 hours), (2) Chat Silence (clicks are occurring but no one is messaging), and (3) Revenue Stalls (chats received but 0 sales recorded in 5 days), offering 1-click corrective actions.

Question 18

Can Tenzu make adjustments automatically, or does it ask first?

Accepted Answer

You have complete control. You can turn on Full Autopilot for automatic pausing of low-performing creatives and budget scaling on winning ads, or choose 'Review Mode' to receive recommendations with interactive diff previews that you approve before anything changes in Meta.

Question 19

What is the AI Ad Doctor diagnostic?

Accepted Answer

AI Ad Doctor is a traffic-light diagnostic tool (CPM, CTR, Chat-to-Sale Rate, Frequency) that scans your creative assets, hooks, and messaging to provide a plain-English diagnosis of why an ad is succeeding or stalling, along with actionable steps to revive performance.

Question 20

How does WhatsApp click attribution work without a website pixel?

Accepted Answer

Every ad launched through Tenzu uses a secure smart link (usetenzu.com/l/[token]). When a customer clicks your Facebook or Instagram ad, Tenzu captures the ad ID, campaign ID, timestamp, and Meta click ID (fbclid) in milliseconds before instantly redirecting the customer into your WhatsApp chat with a pre-filled message.

Question 21

How do I record a sale I closed on WhatsApp, and how does that show true ROI?

Accepted Answer

When a customer completes a purchase on WhatsApp, tap 'Record sale' on Orders & Leads and enter the amount in your local currency. Leads you move to Won become orders automatically. Tenzu attributes that revenue directly to the specific ad creative and campaign that initiated the conversation, calculating your exact Return on Ad Spend (ROAS) and Net Profit in real money.

Question 22

Do I need a Meta Pixel installed on my website?

Accepted Answer

No! A Meta Pixel is 100% optional. If you sell primarily via WhatsApp or social DMs, Tenzu's attribution link handles everything. If you do have a website, Tenzu provides an optional pixel snippet and auto-wired Conversions API (CAPI) for full funnel tracking.

Question 23

How does Meta Conversions API (CAPI) improve ad performance?

Accepted Answer

When you record a sale, Tenzu can automatically send that conversion event back to Meta via Conversions API (CAPI). This trains Meta's algorithm to find more serious buyers who actually complete transactions, significantly reducing your cost per sale over time.

Question 24

Is my Meta ad spend included in the Tenzu subscription fee?

Accepted Answer

No. Your Tenzu subscription covers our AI creative studio, WhatsApp sales attribution, AI autopilot rules, and campaign launch software. You pay Meta directly for your actual advertising budget using your Meta ad account's payment method.

Question 25

How does pricing work?

Accepted Answer

There's one plan, Tenzu Pro, and every feature is on it: Ask Sera, Autopilot, Advanced campaigns, landing pages, reports, and as many businesses and ad accounts as you need. Your monthly Meta ad spend across the businesses you own sets the price, in four brackets, and bigger brackets come with more AI credits. If a month's spend goes over your bracket, you renew a bracket up (never mid-month); if it falls well below, you renew a bracket down on your own. You can always choose a bigger bracket, and moving up starts right away (you pay only the difference for the rest of the cycle).

Question 26

Do I need a dollar card to subscribe to Tenzu?

Accepted Answer

No dollar card needed. Pay with your local debit card. Plans are charged in naira (NGN) through Paystack, and your bank converts it to your currency automatically.

Question 27

Can I cancel my subscription anytime?

Accepted Answer

Yes. You can cancel your subscription at any time with 1 click from your billing settings. You will maintain full access to all features and credits until the end of your current billing cycle, with zero penalty fees.

Question 28

What happens when my 7-day trial finishes?

Accepted Answer

When your free trial ends, you subscribe to Tenzu Pro to keep launching ads, at the bracket your ad spend requires or any bracket above it. All your creatives, campaign history, attribution data and settings are kept.

Question 29

How does Tenzu connect to my Meta ad accounts?

Accepted Answer

Tenzu connects to Meta via official Meta Graph API OAuth. You log in securely with Facebook, grant permission for ad management, and select the ad accounts you wish to manage. Tenzu never sees, accesses, or stores your Facebook password.

Question 30

How are my tokens and business data protected?

Accepted Answer

All Meta access tokens and customer data are encrypted at rest using industry-standard AES-256-CBC encryption. Access tokens are decrypted exclusively server-side during authorized API calls and are never exposed to client browsers.

Question 31

Can I invite team members or clients to my organization?

Accepted Answer

Yes. You can invite team members and give each one access to campaigns, creatives and landing pages without sharing passwords. There's no limit on team members, businesses or connected ad accounts on any bracket.

Question 32

What happens to my campaigns in Meta if I stop using Tenzu?

Accepted Answer

Your campaigns, ad sets, and creatives live inside your Meta Ads Manager. If you ever cancel Tenzu, your active ads continue running uninterrupted on Meta, and you can manage them directly from Meta Ads Manager anytime.

Frequently Asked Questions

General

AI Ad Launch & Targeting

AI Creative Studio & Photography

AI Autopilot & Optimization

WhatsApp Sales Attribution & CAPI

Pricing & Billing

Security & Meta Connection

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